Trade Fair Representation
Why Language and Culture Matter in France
Doing business in France offers tremendous opportunities—but also unique challenges. Unlike in the Netherlands, English is not widely spoken at a professional level in France, especially at trade fairs and industry events. Many French business professionals prefer to communicate in their native language, and important conversations, negotiations, and networking often happen in French.
In addition, French business culture has its own codes, etiquette, and expectations. Cultural misunderstandings or miscommunications can be a real barrier to building trust and closing deals, even for experienced international companies.
How NFCC Helps You Succeed
At the Netherlands France Chamber of Commerce (NFCC), we specialize in helping Dutch companies overcome these obstacles. Our Trade Fair Representation Support is designed to give you a real advantage by bridging both the language and cultural gaps.
Our Service Includes
Onsite French Language Support:
Our bilingual team is by your side at the trade fair, translating conversations and helping you communicate your message clearly and professionally to French visitors, clients, and partners.Cultural Mediation:
We guide you through French business etiquette, help you understand unspoken rules, and ensure you make a strong, positive impression.
Business Meeting Facilitation:
We assist with introductions and meetings, making sure nothing is lost in translation and helping you navigate complex negotiations.Pre-Event Preparation:
Receive coaching on what to expect, how to approach French contacts, and how to avoid common pitfalls.
The NFCC Advantage
Speak the Language of Success:
Don’t let language barriers hold you back. With our support, you can confidently engage with French stakeholders and seize every opportunity.Bridge the Cultural Divide:
We help you understand and adapt to French business culture, so you can build trust and lasting relationships.Maximize Your Impact:
Focus on your business goals while we ensure your communication is smooth, effective, and professional.
Ready to Overcome the French Language and Culture Barrier?
Let the NFCC be your guide and partner at French trade fairs. With our expert support, you can turn challenges into opportunities and make your mark in the French market.